How Frame Works

Frame takes the guesswork out of the equation

  • Get clarity fast

    No more feeling lost or confused. Frame gives you clear and actionable next steps to reach your fertility goals.

  • Support on your schedule

    Stay connected to your care team between visits through text, email, or phone—whenever you need guidance.

  • Guidance from start to finish

    Get everything you need at every stage of your journey. From fertility planning to finding the right clinic, Frame is by your side.

Frame is for me if...

I'm curious about what it takes to start a family
I'm planning for pregnancy soon
I'm struggling to conceive
I have PCOS and am wondering how it will affect my fertility
I'm seeking fertility treatment
I'm wondering when to bring my partner into the family-building process
I'm considering egg freezing
I'm LGBTQ and exploring my options
I'm single and still figuring out what I want
I'm worried about how my health impacts fertility
I have painful periods – should I be concerned?
I'm a man and want to understand what's important in my own fertility journey

Supported by clinical experts from

Loved by patients, recommended by doctors

98%
patient satisfaction
score
88%
feel more confident
about their fertility
78%
felt reduced anxiety
after just one Frame visit

FAQs

What types of care and support does Frame provide?

Frame offers virtual, personalized fertility care, coaching and navigation to support you at every stage of your reproductive health and family building journey—from understanding your fertility to planning ahead and/or navigating treatment (e.g., egg freezing, IVF).

Our care is designed to complement your existing in-person care team and support you in the moments between appointments. We can also help you find high-quality in person care providers when needed through our preferred provider network of primary care doctors, OB/GYNs and fertility specialists. 

With Frame, you get:

  • Virtual visits, including evenings and after-hours
  • Personalized care plans, which may include labs, prescriptions, and referrals
  • Ongoing communication with your care team via text, phone, or email
  • Support for a range of needs, including irregular cycles, PCOS, ovulation induction, fertility testing, male/partner testing, and clinic referrals

Plus, with Frame’s 1:1 fertility coaching, you’ll have:

  • A dedicated board-certified fertility coach to help you navigate decisions, appointments, and treatment
  • Emotional support through the ups and downs
  • Lifestyle guidance around nutrition, movement, and wellness
  • Expert-backed education so you feel informed and empowered

Virtual medical care, lab testing and prescriptions are available in select states.

What is fertility coaching?

Frame’s fertility coaching is personalized, one-on-one support to help you navigate the emotional, physical, and logistical aspects of trying to grow your family. Your coach is your guide, advocate, and sounding board—there to answer questions, prepare you for what’s ahead, and support you through decisions, emotions, and everything in between. All Frame coaches are board-certified with deep experience in fertility care.

Fertility impacts more than just your body—it can affect your schedule, finances, relationships, and mental health. Your Frame coach is here to help you take care of the whole you, while giving you the tools and confidence to advocate for yourself throughout the process.

Your Frame coach will:

  • Talk through options and next steps
  • Help you prepare for appointments and procedures
  • Support you emotionally—venting, celebrating, or just processing
  • Keep you on track with lifestyle changes that support your goals

You don’t have to figure this out alone. With Frame, you have someone in your corner—every step of the way.

Select fertility clinics offer fertility coaching at no cost as part of their patients’ care. If your clinic is offering Frame to you, please reach out to us at careteam@frameyourfuture.com to get started.

How is Frame different from at-home hormone tests or what my doctor provides?

Hormones are just one piece of the puzzle—Frame looks at the whole picture. Our comprehensive, clinically-backed approach includes an evaluation of the many factors that impact fertility and future pregnancy. Instead of repeating labs later with your doctor, Frame helps you save time and money by focusing on what matters most, when it matters.

Your doctor is a key part of your care, and we work alongside them—not in place of them. But traditional healthcare often moves slowly, with short visits and delays in evaluation until you’ve been trying for 6–12 months.

Frame helps you skip the waiting game. You’ll get faster access to expert care—often with next-day appointments and after-hours availability—and the time and space to ask questions, understand your options, and feel more in control from the start.

Is lab work included with Frame?

Getting lab work done may be part of your care plan. For most patients who receive virtual care through Frame, the cost of labs is not included and will be run through your insurance. We’ll guide you to a lab that may be in-network with your insurance and help you navigate the process. You can also check your coverage by calling the member services number on your insurance card.

Please note: Any care or testing you receive outside of Frame—such as in-person visits with a doctor—is not included.

Does Frame replace visits with my doctor?

No—Frame is designed to complement, not replace, your in-person care. If you need in-person care, we’ll either ensure your existing care team (OB/GYN / PCP / REI) is in the loop or we’ll refer you to our trusted network of providers.

We also partner with trusted doctors and fertility clinics, and can refer you to the right specialists when needed. Plus, we’ll be by your side before, during, and after—with answers, guidance, and next steps.

How much does Frame cost? Is Frame covered by my insurance?

It depends on how you access Frame! Here’s a quick breakdown:

  • Referred by your medical provider (OB/GYN, PCP, etc.)? Great news—Frame is covered by and billed to your insurance in the same way that your care with them is when referred by your provider. If you’re self pay, similar rates will apply as well. We will provide you with an estimate when you fill out your intake once signed up.
  • Working with a fertility clinic that partners with Frame? Frame coaching is completely free and included as part of your care.
  • Coming to Frame directly?
    • Fertility coaching starts at $99
    • Virtual care starts at $179

All services are HSA/FSA eligible.

Still not sure how it works in your case? Text us at (415) 917-1886 or email hello@frameyourfuture.com and we’ll help you figure it out.

What is Frame’s cancellation policy? What if I need to reschedule?

If you need to cancel or reschedule your Frame visit, please email us at careteam@frameyourfuture.com or text us at (415) 917-1886 at least 24 hours in advance to avoid a $50 late cancellation fee. This cancellation fee applies to scheduled visits—not on-demand messaging—and only if your insurance allows us to charge for missed appointments.

If your care through Frame is covered by your employer or health plan, this policy doesn’t apply to you.

Learn more about Frame

Book a free 10-minute virtual consult to learn about Frame and how we can support you.